Philosophy from the workshop floor

Life is
complicated. Arthur has notes.

Hard-earned wisdom, questionable inventions and uncomfortable truths from the ingenious mind behind Properly Wrong.

Shop Arthur’s Wisdom
Arthur, the ingenious creator of Properly Wrong
Est. after
several mistakes

Things Arthur has learned the hard way.

Properly Wrong is a collection of hard-earned wisdom, questionable inventions and uncomfortable truths from a mind that has tested nearly every bad idea personally.

01

Hard-earned wisdom

The sort of advice that usually arrives immediately after something expensive has gone wrong.

Tested personally
03

Uncomfortable truths

Observations everybody recognises, but sensible people are usually too polite to print on a shirt.

No refunds on reality
Fresh from the workshop

Wear Arthur’s wisdom.

Observations, warnings and hard-earned philosophy—now available on things considerably more useful than the back of an old envelope.

Arthur is checking the stockroom…